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Lewisham independent businesses can accept Healthy Start payment

Adriana Flores Good Food champion and Manager at Petit Village Deptford's vibrant fruit, veg and Health store.

Are you a Lewisham food store selling fruit, veg, healthy food and milk?

The Healthy Start scheme can help provide healthy foods to Lewisham families, whilst improving sales within your local community.

The NHS Healthy Start scheme helps families and pregnant people on low incomes to get healthy food, milk and vitamins.

As a business you do not need to register to be part of the NHS Healthy Start scheme. You can accept NHS Healthy Start card payments if your retail store accepts Mastercard® and sells eligible healthy food and milk items.

  • the prepaid card

  • promoting the scheme in your store

  • in-store customer service

People can use their cards to buy:

  • plain cow’s milk – whole, semi-skimmed or skimmed. It can be pasteurised, sterilised long-life or UHT

  • fresh, frozen, or tinned fruit and vegetables – these can be loose, prepacked, whole, sliced, chopped, or mixed fruit or vegetables

  • fruit in fruit juice, or fruit or vegetables in water, but not those with added fat, salt, sugar, or flavourings

  • cow’s milk-based infant formula milk – this must be labelled as suitable for use from birth

  • fresh, dried, and tinned pulses, including lentils, beans, peas, and chickpeas but not those with added fat, salt, sugar, or flavourings

Retailers are not responsible for checking what people buy with their card. It’s the responsibility of the person using the card.

Promoting the scheme

You can download a range of promotional materials to help you promote the NHS Healthy Start scheme to your customers.

Email any questions about promoting the scheme to the NHSBSA communications and marketing team at:

If you would like more info and want to be part of the scheme please


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